Why did Victoria Beckham Beauty choose to enter China now? This interview has been edited for length and clarity. This initiative employs a comprehensive approach across industries and is working towards addressing the economic and social roots behind this issue to drive a long-lasting change.Singer-turned-entrepreneur Victoria Beckham is launching her eponymous beauty line on Alibaba Group’s cross-border e-commerce platform Tmall Global this week, marking the brand’s first foray into the China market.Īhead of the launch, we spoke with the co-founder and CEO, Sarah Creal, to learn more about Victoria Beckham Beauty’s expansion into China, how it sees the trend of “clean beauty” taking hold in the market as well as how Covid-19 has transformed the business. We have zero tolerance towards these standards, so we have partnered with manufacturers who are members of the Responsible Mica Initiative to ensure we are only using ethically sourced Mica in our products. “Victoria Beckham Beauty is aware of the troubling reality of unethical working conditions, including child labour and overexposure to dust in mica mines. Thankfully, Victoria Beckham Beauty states on their website: Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor. But the mining of natural mica has been linked to child labor and human rights violations. Mica is a mineral that’s used in cosmetics to add a shimmery effect. If you want to know where a particular Victoria Beckham Beauty product was made, definitely ask them as they’re more than willing to provide us with that information. When I asked Victoria Beckham Beauty where their products are made, they told me “our products aren’t specifically made in one place, so it is difficult to generalize.” So I asked about a few specific products and they explained, “The Satin Kajal Liner is made in Germany and the Smoky Eye Brick and Cell Rejuvenating Power Serum are made in the US.” Where are Victoria Beckham Beauty Products Made? So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list. There are plant-based and synthetic alternatives to animal-derived ingredients. Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene. Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products. How to know which of Victoria Beckham Beauty products are vegan?Īll of Victoria Beckham Beauty’s vegan products are clearly marked on their website. But they have some products that are suitable for vegans. In the case of Victoria Beckham Beauty, not all of its products are vegan. ‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan. Victoria Beckham Beauty is Not 100% Vegan This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.Īlso, note that Cruelty-Free and Vegan don’t always mean the same thing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.Īt ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. But Cruelty-Free is generally used to imply no animal testing. Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.īut Victoria Beckham Beauty has confirmed they do not sell their products in retail stores in mainland China therefore, they are not required to test on animals. What About China’s Animal Testing Laws?Īs of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.īy our standards, we would consider Victoria Beckham Beauty to be Cruelty-Free. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. Victoria Beckham Beauty has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. You can find Victoria Beckham Beauty cruelty-free products at Net-a-Porter, Violet Grey, and Cult Beauty. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
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